Skip to main content
Analytics - IThappens

Defining the differences in analytics

By Business AnalyticsNo Comments

As with most technical terms, some ambiguity and incorrect usage can be expected. The words ‘analysis’ and ‘analytics’ are no exception.
In many articles and news stories terms such as ‘analytics’, ‘descriptive’ and ‘predictive’ are used but how do these terms relate to one another and, more importantly, where do they differ? It should be mentioned that a multitude of types of analytics could be identified, though the four mentioned in this article can be considered as the four most general and all-encompassing type

Read More